Extreme Group, Copywriter– July 2009 – Present
Developed a print and out of home campaign to combat discrimination against sex workers.
- Stirred national policy debate on prostitution
- Garnered attention and increased funding for local sex worker support charity
- Exhibited globally as an example of advertising that impacts important world issues
Increased market share for a Moose Light beer by 1.5% with online hockey league.
- Users spent an average of nine minutes per visit on the site with multiple daily visits
- Exceeded participation targets by 54% with over 145,000 plays made
Zig, Copywriter – January 2009 – July 2009
Created targeted “Love Notes from Edward” Facebook app for Best Buy designed to generate excitement for the release of Twilight on DVD and sell pre-orders.
- Sold out Best Buy Canada’s online preorders of Twilight in first week
- Became one of the top five Twilight themed apps on Facebook
MacLaren McCann, Copywriter – June 2007 – December 2008
Increased Chevrolet Trucks online social network participation and membership by more than 25% year over year while community and online magazine manager.
Created online personality for Intel processors, “Intel Michelle” in a series of webisodes that were used around the world and translated into six languages.
Relaunched the Microsoft Zune in Canada with a series of online videos.
Various, Sales - September 2002 - August 2006
- Account management and business development - Xerox, IKON, Portfolios.com, Creative Outdoor Advertising
- Humber College - Media Copywriting 2006 – 2007
- Ryerson University – Image Arts certificate program - Film Studies 2003-2005
- Mount Allison University – Bachelor of Commerce, Marketing 1997-2001
- Ice Awards: Best in show (2011), Gold (2011), Craft (2010)…
- 2012 Applied Arts Annual
- Jury – 2011 Digital Marketing Awards
- Jury – 2011 Digi Awards
- 2011 Cannes ACT Responsible Exhibit
- Creative problem solving
- Clear, concise communication
- Spellbinding presentations
- Fire breathing
- Incorporating feedback
- Team contribution, mediation, and leadership
- Making clients smile, laugh and nod
General Motors, Microsoft, Intel, RBC, IKEA, Playboy, Best Buy, Canadian Red Cross, Bell Aliant Telecom, Moose Light Beer, Discovery Centre, WCB Nova Scotia, Downtown Halifax Business Commission, Champlain Place, Captain Morgan, mike’s hard lemonade, Nova Scotia Power, Nova Scotia Tourism, 2011 Canada Games, Eastern College, Benjamin Moore…